Reporting
Live dashboards across Google Ads, Meta Ads, GA4 and Search Console. Add a widget, drag it where it belongs, resize it, choose which connected platforms feed it, then save the layout. Keep as many dashboards as you need and set a default.
The client platform from Disrupt Digital
Your marketing, live. Not last month's PDF.
Merlin is the platform every Disrupt Digital client logs into. Live performance from Google and Meta, the leads and bookings it produced, the strategy behind it, your reviews and your invoices — in one place, on the web and on your phone.
Merlin comes with every Disrupt Digital engagement. Accounts are set up by our team — there is nothing to install.
Reads live from the platforms you already run
- Google Ads
- Google Analytics 4
- Google Search Console
- Google Business Profile
- Meta Ads
9modules, switched on to match your services
5platforms feeding it live, from Google and Meta
2apps — iOS and Android, same account
1login for all of it
Why Merlin exists
Agency reporting is usually late, flat and hard to question.
A slide deck at the end of the month tells you what happened, weeks after you could have done anything about it. The numbers have been copied out of four platforms by hand, so you cannot click into them, and you have no way of checking them without asking.
Merlin removes that whole step. It connects to the advertising, analytics and search platforms your business already runs and pulls the performance straight from the source. What you see is what the platform says, at the moment you look at it.
- No hand-built spreadsheets, so nothing to reconcile
- Dashboards you arrange yourself, not a fixed template
- The strategy we are running, visible with its progress
- Leads, bookings, reviews and invoices in the same login
The tour
See it end to end.
Ninety seconds through Merlin — dashboards, the AI assistant, growth strategy, lead capture, the CRM and bookings.
The platform
Everything we manage together, in one place.
Merlin is modular. An account sees the modules that match the services we run for it — nothing more to wade through.
Strategy
The growth plan behind the numbers, phase by phase, with the recommendations that drove it and how far along each one is. No more wondering what you are paying for this quarter.
CRM
Contacts, companies, leads and tasks in one view, each with an activity timeline.
Lead capture
Ready-made connectors for WordPress, Wix and Squarespace, plus a signed JSON endpoint for anything custom.
Booking
A day and week calendar, the services that can be booked and the hours you offer them, kept in step with your Google Calendar.
Reputation
Monitor and answer Google reviews across every location you manage, without leaving Merlin.
Merlin AI
An assistant that already knows the account. Ask it to summarise any contact or company.
Quarterly reports
The formal read on each period, kept with every earlier one in a single archive.
Billing
Subscriptions, statements, invoices, balances and payment methods, all self-serve. No chasing an account manager for a copy of last quarter's invoice.
And on your phone
A native app for iOS and Android on the same account and the same live data as the web platform. Check the numbers between meetings, pick up a new lead on the way back to the office, see the week's bookings before you leave the house.
How it works
Three steps, and we do two of them.
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You authorise the connections
From your own Google and Meta accounts, once. Merlin asks for read access wherever read access is enough, and you can withdraw it at any time from those same accounts.
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We build your dashboards
Our team sets up the widgets that actually matter for your business and the strategy we are running. You are not handed an empty canvas.
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It stays live from then on
Numbers come straight from the source platforms every time you open a dashboard. Rearrange it, add to it, or leave it exactly as we set it up.
In practice
A closer look.
The strategy, in the open
The growth work we are running, broken into phases with the progress on each, the recommendations behind them and the impact each one is expected to have. If you want to know why we are doing something, it is written down.
- Goals and the work running against them
- Phased delivery with visible progress
- AI-generated recommendations, ranked by impact
Leads and tasks that do not get lost
Contacts, companies, leads and tasks in one view, fed automatically by the lead-capture connectors on your website and by your ad platforms. Every enquiry lands somewhere you can see it.
- WordPress, Wix and Squarespace connectors
- A signed JSON endpoint for custom sites
- Every request HMAC-signed, replay-protected and audited
Availability, set once
The hours you open, the services that can be booked into them, and the calendar that results — with history for what was attended, cancelled or never turned up.
- Day and week calendar views
- Services and availability windows
- Upcoming, attended, no-show and cancelled states
Your data, your call
Connections you authorise, and can withdraw.
Merlin only reaches your advertising, analytics, search, review and calendar data because you authorised it to, from your own Google and Meta accounts. Nothing is bought, scraped or sold, and it reaches only the providers that run the features you use — the privacy policy names them.
- Read where read is enough Merlin requests the narrowest access that makes each module work, and the connections page explains every scope in plain language.
- Revoke at any time Access lives in your Google and Meta account settings. Remove it there and Merlin stops immediately.
- Never sold, never advertised against Your data is used to operate Merlin for you. It is not sold, and it is not used to target advertising.
- Operated in Australia Merlin is built and run by Disrupt Digital Pty Ltd (ABN 84 632 577 818), an Australian company.
Merlin's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. The full explanation of what Merlin connects to, which scopes it asks for and why, is on the connections page, and the privacy policy sets out how we handle it.
Who it suits
Built for businesses that want to see the work.
- Running paid across Google and Meta One view of both, side by side, instead of two logins and a spreadsheet.
- Local and multi-location Google Business Profile reviews monitored and answered across every location.
- Enquiry-led and appointment-led Lead capture straight off your site into a CRM, with a booking calendar attached.
- Owners who ask hard questions The strategy, its progress and the numbers behind it, on the record.
For agencies
Run it under your own name.
Merlin runs more than one agency brand from a single platform. If you are an agency rather than an advertiser, your clients can sign in at your domain, see your logo and your colours, and use the modules you actually sell — with your own Google Ads, Analytics and Search Console accounts behind the data.
- Your domain, your logo and your palette in both themes
- Your module mix, your sender address and your billing
- Your own platform accounts, so client links stay with you
- One codebase, so every brand gets the same release
The mobile app comes with it
The iOS and Android app runs on the same account and the same live data as the web platform, carrying the dashboard, reporting, strategy, leads, contacts, tasks, bookings, billing, notifications and Merlin AI.
It reads its palette from the same brand record the web app does, so it follows your colours in light and dark rather than ours.
Questions
The things people ask first.
Can I buy Merlin on its own?
No. Merlin is the client platform for Disrupt Digital engagements — it is provided as part of the services we run for you, not sold as standalone software. Book a demo and we will show you both.
How long does setup take?
Your part is authorising the connections, which takes a few minutes. We build the dashboards, load the strategy and switch on the modules that match your services before you log in.
Where do the numbers come from?
Straight from Google Ads, Google Analytics 4, Google Search Console, Google Business Profile and Meta Ads, through the connections you authorise. Nothing is re-keyed by hand, so there is nothing to reconcile against the source.
What happens to my data if we stop working together?
You can withdraw Merlin's access from your Google and Meta accounts at any time, and request deletion of your data. The data deletion page sets out exactly how, and the privacy policy covers retention.
Is there a mobile app?
Yes — iOS and Android, sharing the same account and the same live data as the web platform.
See what your marketing actually looks like.
Book a demo and we will walk you through Merlin with real dashboards, then talk about what we would run for your business.
Merlin is a product of Disrupt Digital Pty Ltd (ABN 84 632 577 818).